The world’s biggest online shopping event.
Singles day is held each year on November 11 th in China in celebration of single individuals. China's Amazon equivalent, Alibaba , decided to utilise this tradition and in 2009 launched ‘Double 11’ a ‘discount day’ where items were sold at a fraction of the price, similar to that of Black Friday. When sales quadrupled in its second year, Alibaba trademarked Singles Day as November 11th which has now turned into the world’s biggest online shopping event. Each year the celebration grows and we see more brands and celebrities from across the globe getting involved with the event. This year, Singles Day kicked off with a televised gala with appearances from; One Republic , David and Victoria Beckham , Kobe Bryant , Scarlett Johansson and Victoria's Secret models, Josephine Scriber, Alessandra Ambrosio and Sui He. (David & Victoria Beckham being interviewed about their new sunglasses range) (Scarlett Johansson with Alibaba C...